Privacy Policy

1. Introduction

Pryse ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our pricing diagnostics platform.

We comply with the General Data Protection Regulation (GDPR) and other applicable data protection laws.

2. Data Controller

Pryse is the data controller responsible for your personal data. For any questions about this policy or our data practices, contact us at hello@pryse.ai.

3. Information We Collect

We collect information you provide directly:

Account information (name, email address, company name)
Payment information (processed securely by our payment provider)
Business data you upload for analysis (pricing data, transaction records)
Communications you send to us

We automatically collect:

Device and browser information
IP address and approximate location
Usage data and analytics
Cookies and similar technologies

4. Legal Basis for Processing

We process your data based on:

Contract: To provide our services and fulfill our agreement with you
Legitimate interests: To improve our services, prevent fraud, and communicate with you
Consent: For marketing communications (which you can withdraw at any time)
Legal obligation: To comply with applicable laws

5. How We Use Your Information

Provide, maintain, and improve our services
Process your transactions and send related information
Analyze your uploaded data to generate pricing insights
Send technical notices, updates, and support messages
Respond to your comments and questions
Send marketing communications (with your consent)
Monitor and analyze trends and usage
Detect, prevent, and address fraud and security issues

6. Data Sharing

We do not sell your personal data. We may share information with:

Service providers who assist in our operations (hosting, payment processing, analytics)
Professional advisors (lawyers, accountants) when necessary
Law enforcement when required by law
Other parties in connection with a merger, acquisition, or sale of assets

7. International Transfers

Your data may be transferred to and processed in countries outside the European Economic Area. When we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

8. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy, unless a longer retention period is required by law. When you delete your account, we will delete or anonymize your data within 30 days, except where we need to retain it for legal purposes.

9. Your Rights

Under GDPR, you have the right to:

Access: Request a copy of your personal data
Rectification: Correct inaccurate or incomplete data
Erasure: Request deletion of your data ("right to be forgotten")
Restriction: Request limited processing of your data
Portability: Receive your data in a structured, machine-readable format
Object: Object to processing based on legitimate interests
Withdraw consent: Withdraw consent at any time where processing is based on consent

To exercise these rights, contact us at hello@pryse.ai. You also have the right to lodge a complaint with your local data protection authority.

10. Security

We implement appropriate technical and organizational measures to protect your data, including encryption in transit and at rest, access controls, and regular security assessments. However, no method of transmission over the Internet is 100% secure.

11. Cookies

We use essential cookies to operate our service and analytics cookies to understand how you use our platform. You can manage cookie preferences through your browser settings.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

Email: hello@pryse.ai